Virtual assistant: what are the advantages and which one should you choose

According to estimates, the number of AI enabled device users will reach 1.8 billion by the year 2021, and the market of virtual digital assistants will grow to $15.59 billion in 2021.  A survey also finds that most consumers use it for communication, browsing the Internet, listening to music, finding weather forecasts, or traffic updates. However, as integrations with cars, smart devices, operating systems, and mobile applications increase, virtual assistants would take on a more central role in areas such as retail, education, healthcare, and communications where uses for the speech recognition technology is expanding year-on-year

The benefits of virtual assistant technology are centered mostly around ease of accessibility. It offers touch-less accessibility for all, which makes it excessively convenient while multitasking. The best example of this is while driving or cooking. Voice-controlled virtual assistants also make it easy for the visually impaired or disabled persons to access and navigate the Internet independently. And the same goes for kids and elderly who might not be comfortable with typing on a smart device. 

In the business setting, virtual voice assistants can take over mundane tasks, streamline processes, and are widely used for customer services and sales interactions. 

Range of Virtual Assistants 

Top of the pile is dominated by the big names in the smart home tech sectors such as Google Assistant, Cortana by Microsoft, Apple’s Siri, Amazon’s Alexa. Then come Bixby by Samsung, Lyra Virtual Assistant, Edison Assistant, and many more.   

So, now we come to the main question! Which Virtual Assistant should you choose?

Frankly, it’s a question of personal preferences, budget, and existing ecosystem integration. Most people are looking for an extendable system they can hook up immediately with the smart devices they already have. Hence the choice really falls between Google Home, Amazon Alexa, and Apple’s Siri.

Siri by Apple is widely known and is fully compatible with the entire Apple ecosystem as well as a whole host of third-party devices and brands. 

Pros – 

  • easy to use, 
  • precise voice recognition, 
  • focused on security and privacy, 
  • great design 

Alexa by Amazon is well supported by the massive stable of Amazon devices (and, of course, external brands as well). 

Pros – 

  • great for Amazon Prime or Amazon Music users or firestick owners
  • has the biggest number of same brand devices
  • more affordable 
  • a perfect fit for Android users 

Google Assistant integrates exceptionally well with a range of devices and benefits from Google’s research in AI and its monopoly on consumer data.

Pros –

  • Supports a wide range of entertainment channels
  • Well-integrated with Google services
  • Can perform a massive range of tasks 

So, which one should you buy? 

Like we mentioned before – it all comes down to existing brand preference and ease of integration. Our Mila Partners are happy to consult you about the options for your smart home. Simply book our consultation service and we will help you out!

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