Trust Archive

Older Age Groups Are Putting Trust in the Sharing Economy

We’re used to reading or hearing stories about how Millennials – those in their twenties and early thirties – are driving the sharing economy. The conventional wisdom is that this demographic is more willing to rent or share from one another, and more likely to provide sharing services. A Nielsen survey found that 35 percent of 21-34 years olds were “likely to rent products from …

How To Ensure The Quality of Crowdsourced Services

Trust is the cornerstone of the collaborative economy. Without the ability of consumers to believe they can trust one another and act on that trust, peer-to-peer marketplaces like Uber, Airbnb, and Mila couldn’t exist. But what we’ve learned is that trust doesn’t simply happen. In fact, in a recent report on the sharing economy, PWC found that 69% of Americans do not trust sharing economy …

Why The On-Demand Economy Will Continue To Rise

“The rapid growth of on-demand platforms and marketplaces will continue their meteoric rise, fueled by changing work patterns, the expectations and attitudes of Millennials toward work and the ubiquity of connectivity,” says Mary Meeker, current partner at Kleiner Perkins Caufield Byers (KPCB), in her hefty Internet Trends 2015 report. The former Morgan Stanley Internet Analyst devotes a significant share of her 196-page report to explaining …

Creating Online Trust in the Sharing Economy: Join Us!

Next Tuesday, on 3 June, we’re hosting a get together for our providers and customers in Berlin. We’re celebrating our 1 year anniversary in Berlin, as well as our move to a larger space, but we’re also taking a closer look at one of the core challenges of the share economy: trust. For the last few months, we’ve been working with Esther Federspiel at Lucerne …

Trust Us: The Sharing Economy is Here to Stay, Rachel Botsman Interview on BBC World Service

Last Sunday, Rachel Botsman was interviewed on BBC World Service’s Global Business Program about the sharing economy. Anyone who follows the space knows Botsman as its leading “guru”, or what she now prefers to call the collaborative economy, despite having coined the “sharing economy” term. In this wide-ranging interview, host Peter Day does his curmudgeonly best to question if the sharing economy is just the same old ideas (bed and …

How Brands Can Benefit in the Sharing Economy: Havas Worldwide’s Prosumer Study

The free-wheeling, debt-inducing “shop til you drop” mentality of consumerism is out. Instead consumers are become more considered in how they spend and consume, “shopping smarter,” and rejecting the idea that they need to amass more things to be happy, according to a fascinating new report commissioned by global ad agency Havas Worldwide, “The New Consumer and the Sharing Economy.” The report, based on an online …

The Sharing Economy: Finding Trust And Value in Human Interaction

Can the mechanisms of the sharing economy really create and build more trust between people? This week at Wired, author Jason Tanz tackled the subject, giving his article the provocative title, “How Airbnb and Lyft Finally Got Americans to Trust Each Other.” Of course, trust is and has been one of the biggest challenges of any online marketplace. Are the goods what they are described to be? …