Crowdsourcing Archive

The Crowd is an Indispensable Ally in the On-Demand Economy

It’s established wisdom that there is strength in numbers. In the business world, no recent phenomenon has demonstrated this better than the crowd. Although the benefits for customers as well as companies are indisputable, many companies have been hesitant to incorporate crowdsourcing as a core component of their business strategies. Those willing to take the plunge stand to make immense gains from a successful harnessing …

How to Leverage the Crowd to Drive Innovation

One of the biggest challenges of running a successful business in this day and age is the constant need to innovate. In this economy, if you’re not swimming, you’re sinking, and it’s vitally important to continue improving your products and offerings. It’s not enough to be ahead, one has to keep striving for improvement long after leaving competitors in the dust. The alternative is stagnation …

Facilitating Human Interactions to Increase Customer Happiness

In today’s increasingly digital world, many of our connections are made and generated online. From crowdsourced service to social media mentions, customer service is also done using a keyboard, rather than face-to-face in-person or talking with an actual human person on the phone. But even as every facet of our daily lives and customer interactions go digital, people are yearning for human contact, especially when …

Why You Should Use Offline Communities To Grow Your Business

As online communities continue to grow in different business sectors, the idea of offline communities has started to take hold as an important real-world companion to the digital space. The most popular way to build an offline community is for a company or organizer to host an event such as a class, conference, or cocktail party. The event is an opportunity for your community members …

5 Reasons Implementing Crowd Service Fails

It’s really no surprise crowd service is gaining popularity among different kinds of businesses. The crowd can help a company innovate and provide better, more convenient service to their customers. Looking for a great way to come up with new ideas or products for a business? Look, no further than crowdsourcing. However, if crowd service is not implemented correctly, it’s probably doomed to fail. Take …

Consumer Trends of 2016

As consumers’ desires and expectations continue to morph and transform, different trends are shaping up to dominate 2016. We’ve seen companies embrace texting customers on WhatsApp and small retailers upping their customer service offerings to compete with online retail behemoths. The collaborative economy continues to grow in power and popularity. And businesses are hunting for ways to use technology and automation to provide better customer experiences. …

Why Crowdsourcing Customer Service Is Not Outsourcing

The Internet has evolved into a communication tool that has wildly changed a lot of things, including customer service. There was once a time when chat rooms were the “in” thing. Then came message boards. Then came online forums. On the forums, customers of businesses and fans of certain products found places to vent about problems they were having with products, and other customers could …

Gig Economy Poll Reveals Surprising Insights

Sharing economy, gig economy, on-demand economy: no matter what you want to call it, crowdsourcing and sharing are here to stay. Time Magazine conducted a poll to determine the size and makeup of this new economy, and discovered some interesting numbers. When it comes to most services in the on-demand economy, there are more users than service offerers; in other words, for a company like …

On-Demand Services Will Get Big in 2016

Want to set up your home lights so they turn on as soon as you walk through the front door? Or have your music start to play in certain rooms of your house without you having to get up from the couch to press any buttons? Well, instead of buying the equipment and then searching Yelp or customer directories to find someone to install these …

How To Provide Great Customer Service During the Holidays

I remember distinctly one year where my mother received a new Macbook for Christmas. While she was excited to have a new computer, she couldn’t figure out the best way to transfer files from her old PC to her new Mac. So on Christmas Day—Christmas morning, to be exact—she called into Apple’s support line to help her get up and running on her brand new …