Crowd Archive

Why Retailers Must Think On-Demand Service

Over the past decade, the consumer shopping experience has become increasingly efficient, simple, and convenient. On-demand media streaming services and marketplaces are accessible twenty-four hours a day, seven days a week. With services being available immediately and products being delivered within the same day they’re ordered, consumer expectations are growing increasingly high. Due to rising expectations, product development, and limited free time on the working …

How To Build Engaged Crowd Communities

When an organization casts its net globally in the hopes of discovering new talent, finding solutions to pressing problems, or assembling a world-wide team to help accomplish a mission, the “crowd” of participants who answer the call essentially form a community, which has grown up in response to a common goal. Crowdsourcing in this way can lead to unexpected benefits and dramatic results. But the …

The Future of Customer Service with Vodafone Service Friends

Last week, Vodafone Germany, the country’s second largest telecommunications company, launched Vodafone Service Friends, its peer-to-peer service that lets its customers find local, approved  tech support. Mila, the Swiss-founded trusted services marketplace with offices in Zurich and Berlin, is powering the service with its platform. We talked to Manuel Grenacher, CEO of Mila, to ask him about crowdsourcing technical support on Mila, and how corporations are …