It’s a classic homeowner’s anxiety—did I leave the oven on? Did I lock the front door on my way out? So classic, in fact, that it’s been a plot point in countless sitcoms, movies, and books. It’s easy to imagine that problems like these are just a fact of life, and that we humans are doomed to banal anxieties like these for the rest of our lives.
What if we told you there was another way? By now, you’ve probably figured out what we’re hinting at here: smart home devices. Smart home devices are regarded by many as the future of home technology. And it’s easy to see why. The benefits to our mental state alone are obvious and extremely tempting. And when you throw in the energy savings and simple convenience benefits, the question of when we should integrate these into our daily lives becomes not why, but when?
Benefits of Smart Home Services
Though it’s hard to overestimate the benefits of some simple peace of mind, there are concrete reasons that smart home devices are superior to ordinary systems. Aside from the security of being able to manage your home’s door and window locks and alarm system remotely from your phone, you’re also able to let friends in the house when you’re not home or even get an alert every time your door is opened.
Energy efficiency is another place where smart home systems are head and shoulders above existing technologies. Though smart home systems derive energy savings by intelligently and remotely powering off lighting and other appliances that aren’t in use, the principal benefits come from intelligently managing a home’s thermostat, issuing monthly analytics of energy use, and helping homeowners and renters reduce energy usage.
Once you start thinking about it, a lot of the benefits of smart home systems are easy to intuit it. Naturally, homeowners and renters have a sense of their daily tasks and which among them can be improved or automated. Benefits like automatic daylight-based lighting, control over blinds and curtains, and management of appliances are pretty straightforward and easy to understand—that is, until you actually try to set any of that up.
Yes, the downside of smart home systems is their incredible complexity. Faced with a list of benefits, it’s difficult for some users not to wonder how can I do that? The large number of product choices and options only serves to further the confusion. One solution would be to couple smarthome systems with professional installation by company techs, but building that network of professionals around the world would take time and huge overhead, increasing costs prohibitively.
And it’s true that low costs are not enough: despite costs of smart home systems dropping ever lower, the sales numbers continue reflect consumer uncertainty. How can retailers overcome confusion and increase conversion, finally cracking the mass market?
Solution: Crowd Service!
Instead of building a worldwide network of professional technicians, smart home manufacturers must turn to crowd service. Mila is cooperating with innogy to offer smart home packages. These packages pair locally-crowdsourced installation services with device purchases to help customers set up their smart home products like thermostats, smart cams, or smart locks. Additional on-demand service is always available on Mila’s platform. The bottom line: when they know they don’t need to worry about how to install and configure them, consumers are much more likely to purchase smart home systems.